As an entertainment medium the Video Games industry is one of the fastest growing and most competitive industries rivaling both the music and movie industries in market share. The fierce competition in this growing market is driving near constant evolution and innovation of new technologies and methodologies. As a result these technologies and methodologies are becoming increasingly more pervasive and persuasive.
With the increasing maturity of the Industry the impetus towards consequential and socially responsible games is gaining momentum. Games technology is now competing with high-end simulation technology in its very strongholds such as petrochemical exploration, NASA and Military Simulations. Game Based training is seriously challenging e-learning, WBT & CBT in the fields of education and training.
Today there are successful and highly acclaimed serious games in Healthcare, Military, Education, Corporate, Simulation, Aeronautics, Petrochemicals, Social & Environmental activism, Leadership and Governance.
Games as an advertising medium are giving wider circulation and more sticky eyeballs than traditional media such as print and television. In the areas of human rights and environmentalism Games are sending a more emphatic message for social awareness and change.
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